Burger King has a new campaign out. The “Whopper Virgins” campaign is plumbing a new depth of American advertising by slamming racial stereotypes in the faces of the viewing audience. The campaign, created by the “edgy” ad agency Crispin, Porter and Bogusky,features a new taste test challenge by allegedly introducing the burger battle to people who have never experienced it before. Now in my last sentence it sounds like a good pitch, but the final effect looks like this…
The mock documentary style and breathy tones of the “Thailand” version of the ad (there is also a Romanian version) seem to be a bad attempt at Borat styled comedy. Obviously the target market for this commercial is the small minded minority that feels that any culture that hasn’t been crushed by the all important American battle between the burger giants needs to have their bizarre foreign taste buds ridiculed.
The problem I have is that even by my blogging my distaste for the commercial I am helping Burger King and their ad agency with their aim of greater market penetration. The agency prides itself on its edgy, complaints causing campaigns. So I won’t go off on a rant, I’ll just leave you with this thought.
In the advert embedded above the reassuring, deep, male voice states that these are a people:
Who don’t even have a word for ‘burger’
Do they also not have words for the following:
- Childhood obesity
- early onset diabetes
- heart disease
- “do you want fries with that?”
Maybe Burger King and Crispin, Porter and Bogusky can tell us?